In case you don't know - Lon is one of the big-time experts on social media what he terms Fusion media. He will be holding a seminar:
Franke College of Business, room 445
9:00am to 12:00 noon
Social media marketing is much more than having a Facebook page and sending a few tweets. It is about understanding all of the available tools and knowing which ones to use and how to use them most effectively. It’s about understanding terms such as “the fundamental shift in power”, “link love”, “Google Juice” and “What the SEO advantages are to blogging?”. It’s about using QR codes and mobile marketing, “segmenting”, and “day parting” to achieve a 35% email conversion rate. It’s about in-game advertising, virtual worlds, and video marketing. It’s a lot more than you ever thought! Join Lon Safko, the author of the best-selling book The Social Media Bible and get a completely different perspective on digital marketing! Because - as they say - you don’t know what you don’t know!
Cost to attend is $49.95 and includes a copy of The Social Media Bible.